A lot of companies out there can help you sell your home quickly. But with iBuyers and cash-homebuying firms. That speed comes with a big downside: a lower sale price. The Arizona-based firm 72Sold. But, promises to sell your home within eight days — for more money, not less. We break down the process of selling with them, and how the company works, below.
What does 72Sold do?
Headquartered in Scottsdale, Arizona. It is a real estate company. With a network of affiliated agents throughout the country. It was founded in 2018 by attorney and real estate broker Greg Hague. It has since earned a ranking on the Inc. 5000 list and inked a partnership with the brokerage Keller Williams, allowing. Its agents to use this program.
The program stands out from other ways of selling a home in that it promises a sale within eight days of listing. This limited window of time is meant to create urgency and demand. It js from prospective buyers, hopefully resulting in many and higher offers. According to the company’s website, 72Sold clients sell for prices. That average 7.8 percent higher than other homes sold via their local MLS.
But, the program is not free. It charges fees that average between 5 and 6 percent of the home’s sale price. Such a traditional sale’s real estate agent commission fees. And it’s not clear on the website exactly where the program is available.
A lot of companies out there can help you sell your home quickly. But with iBuyers and cash-homebuying firms. That speed comes with a big downside: a lower sale price. The Arizona-based firm It. But, promises to sell your home within eight days — for more money, not less. We break down the process of selling with them, and how?
How does 72Sold work?
The process of selling your home through It nearly mirrors. The traditional approach of working with a typical listing agent. A licensed agent lists your property. On the MLS, marketing and showing it to prospective buyers. The difference is that your home will only be marketed. Shown over an eight-day period (any eight-day period you choose). With a conventional listing, the home would remain on the market for as long as it takes to sell. The median length of time homes spent. On the market was 33 days in March 2024, according to the National Association of Realtors.
The company can work with homes of just about any value, from $100,000 to over $10 million. But for homes priced higher than $1.5 million. The showing period increases significantly: 29 days, rather. Than the much-touted eight days for less expensive properties.
How does 72Sold make money, then? As is true with most types of sales, it’s not free to sell your home with them. The company charges a fee of 5 to 6 percent of the closing price. So its touted stat of selling for an average of 7.8 percent more actually nets out to an average of about 2 percent more.
The steps involved when you choose 72Sold are fairly straightforward:
- On the website, enter your address and phone number and provide. Some details about your home’s condition and when you’d like to list. The company may call you to ask more questions.
- A representative from the company will conduct a 15-minute walk-through. (It’s not clear on the website whether this takes place in person or via an online platform.) After the walk-through, they will give you a sale price for your home.
- You do not have to accept their price if you’re not happy with it (though it’s not clear whether it’s open to negotiation). But if you choose to go through with the sale, It begins promoting your listing and showing your home.
- Field and evaluate offers to choose a buyer.
- Pick a date for your closing, as well as a date you plan to vacate your home and close on the sale.
Is It worth it?
Severing ties with 72Sold will be desirable. If one’s home is in good condition for sale and or if it is situated in a viable market. Yes, the company’s key claims that you will sell your home in 8 days or less. That we will get you more for your home than any average price, are definitely persuasive.
However, a lot of this does not seem to predestined . Even explained, let alone explained in detail — for that matter. There is not much information there on the firm’s Web site. Pricing that is quoted is also not the same in different places on the site and at one point says 7. of other homes, while thirty-eight percent of respondents said.
That they were between 8 percent higher than other homes, other times 7. While at other times it rated 8 percent to 12 percent, and at other times 8. From a low of 4% to a high of 11. 2%. And what is “higher than other homes sold on their local MLS”. It is very vague and the fact that it is more does not tell us if it is more because the other houses are smaller or in less attractive locations or not in as good a state of repair.
Conclusion
Last but not least, 72Sold can be a perfect choice for those sellers. Who seek fast and easy selling of their properties. The specific optimal shake of a particular region. Nonetheless, some reservations are necessary. To note for the potential users in order to notice the weak and strong parties of the program. The benefits and limitations, as well as to measure the suitability. The chosen program to needs and conditions of its future usage.